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How we work

JustUs plans to disrupt the lending landscape and become the provider of the biggest range of consumer mortgages and loans.

We will offer best-in-class rates, simplicity and inclusivity to all customers.


The JustUs journey to date.

July 2012

The Company eMoneyHub Limited, trading as eMoneyUnion.com is founded by Lee Birkett.

July 2013

eMoneyHub Limited launch beta site to test lender and borrower appetite.

March 2014

eMoneyDirect Limited launched as part of the group.

March 2014

eMoneyHub Limited successfully close an oversubscribed seed round on Crowdcube platform attracting 100 new investors.

April 2014

FCA grant interim permissions for:

  • eMoneyHub Limited to operate Peer to Peer Lending and Debt Administration.
  • eMoneyDirect Limited to act as a credit intermediary/broker and receive commissions.

September 2014

HMRC approve eMoneyHub Limited shares for EIS tax relief.

March 2015

eMoneyHub Limited successfully close a second round of fundraising.

July 2015

eMoneyHub Limited successfully close a third round of fundraising. Investors include Sir John Hegarty who also commits his advertising and branding team to partner with eMoneyHub Limited in respect of the rebrand of eMoneyHub Limited and creation of 'JustUs'.

January 2016

eMoneyDirect Limited becomes fully authorised by FCA.

March 2016

eMoneyHub Limited successfully close a fourth round of fundraising. Investors include a strategic Chinese investor active in the Asian P2P marketplace and the former Global Principal of Google's financial comparison team.

April 2016

The Budget passes law for the introduction of the Innovative Finance ISA. (IF-ISA)

June 2016

JustUs brand launched and JustUs ISA terms outlined.

Series A Fund raise offered to capitalise on the JustUs first mover advantage.

August 2017

JustUs receives full FCA authorisation.